
Santander has launched an ‘invisible cinema’ experience to teach under-25s about the importance of keeping financial information safe.
The innovative screen experience – entitled ‘For Your Eyes Alone’ – kicked off at the Regent Street Cinema in London on Monday (19th November) and will be followed by events in Brighton, Exeter, UCL and Sheffield Hallam universities.
The film – ‘Now You See Me’ – cannot be viewed by the naked eye, but instead must be watched through a pair of polarised glasses.
The screenings follow research carried out by Santander which showed that 85% of 18- to 24-year-olds have shared details on social media that could help to build a personal profile exploitable by scammers.
The study also found that 64% of under-25s have been approached by scammers and one in five (20%) have fallen victim to their scams.
‘Love Island’ star Wes Nelson has supported the campaign by giving his advice in an ‘invisible’ trailer, which will be shown before the main feature about scammers and con artists.
Wes said: “I think it’s really important to raise awareness of scams and fraud among people my age.
“Scammers are so savvy these days and it’s scary to see what information they can get hold of and use to trick you with.”
Chris Ainsley, head of fraud strategy at Santander, added: “Today’s under-25s have grown up online and spend a great deal of time using devices and social media.
“However, it’s evident that one of the pitfalls of their online lifestyles is a culture of oversharing and being careless with sensitive information – and this is leaving them highly vulnerable to scams and fraud.
“Our invisible cinema events are an innovative and entertaining way of raising awareness among this age group of the importance of keeping online banking details, passwords and personal information completely secret and for their eyes alone.”
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