David – who will be based at Wesleyan’s Birmingham headquarters – will report to Simon Welling, director of sales and marketing.

He joins the specialist bank from Paragon Asset Finance and has 28 years of experience in a range of senior corporate finance roles.

Prior to his time at Paragon, David spent seven years as regional director at Santander Asset Finance and has also held sales management roles with GE Capital and RBS, in which he recruited and developed asset finance teams which presided over high-value commercial relationships.

In his new role at Wesleyan Bank, he will be responsible for the bank’s vendor team in addition to overseeing its relationships with brokers and affinity partners, which include the Law Society of England and Wales and the Law Society of Scotland.

“David has an excellent reputation within the finance industry and joins the business at an exciting period on the back of a strong half-year performance,” said Steve Deutsch, chief executive at Wesleyan Bank.

“This appointment underlines our commitment to enhancing our solutions and services for our customers and his experience will be invaluable in influencing our indirect sales strategy.”

Simon said that having previously worked with David, he was confident that the new head of indirect sales was the right fit for the business.

“His forward-thinking approach and vast commercial experience will make him a vital addition to the team.”

David added: “I am relishing the opportunity to work for an established and progressive business.

“Wesleyan Bank is ideally positioned to build on its longstanding success by broadening its product proposition within its chosen markets, in addition to driving growth in the education and medical sectors through a relationship-driven model with key vendor partners.”