Customers logged into mobile banking apps 55 billion times during 2017, up 13% on the figure for 2016, according to the latest research.
The Way We Bank Now report – sponsored by EY – has revealed that the popularity of social media, including Twitter, Facebook messenger and WhatsApp, has encouraged banks to invest in similar fast and convenient webchat services.
Figures revealed that major banks had over 5.5 million webchats with customers in 2017 – the equivalent of 622 per hour.
Stephen Jones, chief executive at UK Finance, said that technology was changing the way we communicate, work and shop and, as a result, the way we choose to manage our money.
“The industry has responded to this seismic social change, which is very much led by customers looking to make the most of digital innovation for convenience.
“The assumption that British consumers shy away from talking about money looks to be consigned to the last century, as webchats and video banking prove increasingly popular.
“And with over 22 million British customers having downloaded banking apps, this trend is not going away.”
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