
Starling Bank has launched its first TV advertising campaign called Feel Good About Money.
Part of a wider national campaign, it focuses on the challenger bank’s commitment to giving people the tools they need to feel in control of their finances.
Starling Bank has collaborated with creative agency and production company Ekstasy and director Eduardo Vieitez, who has previously directed ads for the likes of McDonald’s and Samsung.
The advert will be first broadcast today (14th October), with spots secured including Jamie’s Meat Free Meals, 8.15pm on Channel 4, The Chase, 5.45pm on ITV, England vs Bulgaria UEFA Euro 2020 Qualifier, 7.20pm on ITV (all today) and The Great British Bake Off, 8.15pm on Channel 4 (tomorrow).
“We're proud to be taking the Starling brand nationwide with a launch campaign that leverages the full marketing mix, including TV for the first time,” said Rachael Pollard, chief growth officer at Starling Bank.
“Our aim is to make Starling a household name, pursuing our mission to free the UK from cumbersome and outdated banking.”
Mike Saraswat, founder and senior producer at Ekstasy, added: “It wasn’t hard to develop a strong concept for a bank, such as Starling, [which is] committed to innovation, disruption and putting its customers first.
“We had a few initial ideas, but the one that really stood out is why Starling Bank is named after the starling bird and how the bird comes together to form these spectacular murmurations.
“We’re proud to have supported Starling in its first ever national advertising campaign across TV, radio, OOH and online.”
-
Temenos partners with ClearBank for cloud payments
Banking software company Temenos has formed a strategic relationship with ClearBank to provide banks with a faster route to market for real-time cloud payments...
-
Unity Trust Bank registers 34% rise in profits
Unity Trust Bank increased profits by 34% in 2019...
-
Believe the hype – why explainable AI is a trend that’s here to stay
Technology has become a ubiquitous part of our day-to-day lives...
-
Piloting tech updates: ‘The bigger the bank, the harder it is to get anything done’
In the latest Medianett filmed roundtable session, we discussed how important technology is in the banking space, and what impact the industry expects it to have on its businesses in the future...
-
What banks need to know about cloud security
One of the most common perceived concerns when adopting the cloud is the issue of security...
-
OakNorth sees 95% increase in pre-tax profits
OakNorth Bank has announced a 95% rise in pre-tax profits in 2019 to £65.9m, up from the £33.9m recorded in 2018...
-
Redwood Bank signs up to Women in Finance Charter
Redwood Bank has announced that it has signed up to the Women in Finance (WIF) Charter...
-
Masthaven launches digital Women in Leadership programme
Masthaven Bank has launched a new Women in Leadership digital development programme for female senior leaders...
-
Protecting against supply chain disruption and the domino effect
Disappointingly, many UK SME business owners don’t understand their supply chains...
-
Confused about which Isa to choose? Hopefully this mini-guide will help…
We are now firmly in Isa season, so you’re likely to read multiple articles about the most competitive Isa products in the market and how best to make the most of your Isa allowance before the end of the tax year...
-
Garden shed entrepreneurs contribute £16.6bn to the UK economy
Entrepreneurs who run their businesses from garden sheds contribute £16.6bn annually to the UK economy, according to a recent study...