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Tide to launch first premium account

Theo Osborn | 12:45 Thursday 19th September 2019

Tide has announced that it will launch its first premium account to all its members by the end of 2019.

Tide Plus will cost £11.99 per month and give members access to dedicated phone support and prioritised in-app messaging support.

Customers will have access to a 24/7 legal helpline which they can use for contract queries, advice on legislation, regulation and disputes.

Sarah Young, vice-president of member engagement at Tide, said: “Tide Plus is for businesses that, in addition to the digital channel support, prefer high-quality phone support.”

Customers will also be able to make 20 free transfers per month and receive an exclusive matte black Tide Plus card.

Sarah added: “The upgrade is visually supported by a very smart black card and offers additional benefits, such as legal support tailored to small business needs.”

Oliver Prill, CEO at Tide (pictured above), added: “Following ClearBank, in partnership with Tide, receiving a £60m grant from the RBS Alternative Remedies Package, a number of product commitments were made.

“As part of those commitments, we said we would be launching compelling attractors to ensure the Tide business current account is an attractive alternative for as many small business owners as possible.

“Tide Plus, which propels Tide from digital only into a digital-first player, is a key part of this commitment.”

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