Osaka Labs has confirmed that it is planning to work with some “major” banks by the end of the year.
In an exclusive interview with Specialist Banking, Sam Gormley, founder of Osaka Labs (pictured above), said that the digital strategy and creative studio was aiming to “onboard with a couple of major banks” in addition to a few fintech firms.
Shoreditch-based Osaka Labs aims to combine data analytics with creativity to enable financial services organisations to get the most out of the online environment.
Since it was formed in May 2017, Osaka Labs has already worked with several companies, including Starling Bank, Curve, Cleo, Capita and Accenture.
Sam explained that there were a lot of products in the market that were finishing the ‘development stage’.
“They’re going to enter into that marketing stage and they’re going to come across this, sort of, tough bridge which is: they want to talk about the features, but their audience doesn’t care.
“So, you have to try to find a way to make them care, you have to tell that story.”
When asked what type of marketing was neglected in banking, Sam thought personalised branding was missing.
“I think branding in the traditional sense of logos and all that stuff, that has to be a backbone now.
“…Your branding should be every touchpoint you have with a business.”
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