Aldermore has appointed Jon Cooper (pictured above) as its new head of omnichannel within its retail mortgage business.
In his new role, Jon will be responsible for driving sales through brokers and alternative channels as well as into the direct team.
He will also help to advance the specialist lender’s business and further enhance its distribution capabilities.
Jon – who has over 30 years of experience of working in financial services – joins from the Co-operative Bank, where he was head of branch, mortgage and business banking.
Prior to that, he served as a regional managing director at NatWest, as well as head of telephone sales and head of mortgages at RBS.
Damian Thompson, director of mortgages at Aldermore, said: “It is great to welcome Jon as the new head of omnichannel.
“His experience of producing outstanding financial results and customer engagement complements the bank’s approach of nurturing a culture that puts intermediaries and customers at the heart of everything we do.
“Our vision is to continually expand our product propositions to reach an ever greater number of customers with straightforward financial solutions for every stage of their life, and Jon will play an integral role in this journey.”
Jon added: “I’m delighted to be joining Aldermore at what is an exciting time for the bank.
“I cannot wait to play my part in the next chapter supporting more intermediaries and customers and growing our mortgage business.
“I truly believe we have the opportunity to outperform our peers in our chosen markets, be the bank that puts customers first and support them through the current economic landscape.”
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