The British Business Bank (BBB) has announced the appointment of Angelene Woodland as its first chief marketing officer.
Angelene will lead the bank’s new demand development unit, which has been created to build the profile of the bank and its relationship with SMEs across the UK.
She joins BBB from Bupa UK, where she served as director of marketing communications and director of consumer marketing and sales.
Keith Morgan, CEO at BBB, said: “Angelene has a wealth of industry experience and I am delighted she is joining our organisation at this exciting stage in our development.
“I look forward to welcoming her to the British Business Bank in this newly created role and working with her to ensure smaller businesses across the UK are encouraged and enabled to seek the finance best suited to their needs.”
Angelene added: “The creation of the new demand development unit at the British Business Bank is testament to the focus being put on delivering a customer-centred and compelling proposition to market that meets the demands and needs of our customer segments.
“I cannot wait to drive forward the brand and customer engagement strategies with the team and to encourage and enable smaller businesses across the UK to seek the finance best suited to their needs.”
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