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Emma launches fintech marketplace

Martin Greenland | 16:59 Wednesday 31st October 2018

Money management app Emma has announced the introduction of its fintech marketplace.

The marketplace provides Emma customers with the ability to see their financial life in one place, with access to pension, investing and rent repayment products.

The first group of partners to join the marketplace are Wealthsimple, PensionBee and CreditLadder.

Edoardo Moreni, CEO at Emma (pictured above), said that it was built to empower millions of individuals to live a better and more fulfilling financial life.

“We believe a true financial advocate needs to bring transparency and clarity in people’s lives on every front.

“We started this journey with traditional products and we are now rushing to have a wider range of services integrated.”

Toby Triebel, CEO of Europe at Wealthsimple, added: “By making financial services more accessible, we have the opportunity to empower a new generation of people to reach their financial goals and the introduction of Emma’s marketplace is a great step towards accomplishing this.

“Emma [shares] our values for transparent and affordable financial services and we’re excited to collaborate with [its] team to offer investing to customers.”

Meanwhile, Clare Reilly, head of corporate development at PensionBee, said like Emma, it believed consumer empowerment started with seeing your entire financial universe in one place.

“Pensions have been left out of mainstream finance for too long now and savers have suffered greatly as a result.

“Today we are very proud to take another step forward for pensions savers and announce our latest integration for existing users with Emma.” 

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