BBVA has announced that more than three million of its customers in Spain interact with the bank via their mobile phones.
The bank has seen a 30% rise in the number of mobile users since December 2016 and experienced a 135% increase in mobile-banking interactions compared with last year.
In May 2016, there were 23.8 million interactions over smartphones; in May 2017, BBVA reported that figure had surpassed 56 million.
Gonzalo Rodriguez, head of digital transformation at BBVA Spain, revealed that the key to the increased use of digital channels was due to the constant updating of its mobile channels to continue to offer products and services that were relevant for its customers.
“This development never stops and our customers' new needs oblige us to continue working on new functionalities.”
BBVA has a total of 19.9 million digital customers around the world, 22% more than last year, with 14.5 million of them being mobile phone users.
Gonzalo said that at BBVA, the increase in mobile-banking services had constantly translated into the launch of new functionalities as the customers demanded that.
“Initiating a mortgage application – just like many other products and services –can now be done from a smartphone, something that would have been unthinkable only a few years ago.
“In fact, as of May, the smartphone accounts for more digital sales than the [bank's] website.”
BBVA recently released its mobile onboarding service, which allows a person to become a customer of the bank by sending a selfie.
This method was responsible for 18% of the new monthly customer registrations via website and mobile phones.
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