Hodge has appointed a brand experience agency partner to help shape the independent financial services group’s brand direction and support its growth strategy.
The appointment of independent brand-led digital experience agency Rufus Leonard will support Hodge’s ambition to grow its footprint in new and existing markets.
“We think of ourselves as a 54-year-old start up,” said Laura Reid, head of marketing at Hodge.
“With such ambitious plans, we need a strong brand experience partner which can deliver a brand strategy, identity and experience that exceeds the expectations of our customers.
“Following a thorough tender process, it was clear that Rufus Leonard has the right creative mindset, strategic muscle and commitment to build a brand supporting Hodge’s ambition to transform the business.
“We can’t wait to get started on this project and bring the entire Hodge team on the journey we’re embarking on.”
Laurence Parkes, CEO at Rufus Leonard, added that it had “long admired” and “felt synergy” with brands which had the progressive and responsible spirit of Hodge as it matched its own ambition to make a difference that matters to people.
“The opportunity to be involved in taking that spirit across the entire brand experience is something we’re very excited about.”
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