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Wednesday, October 16, 2019

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Klarna announces multimarket partnership with Abercrombie & Fitch

Sam Monk | 17:22 Tuesday 2nd July 2019

Klarna has announced a multimarket partnership with Abercrombie & Fitch Co.

Later this year, UK customers at Abercrombie & Fitch, abercrombie kids and Hollister Co will have access to the global payments provider’s Pay in 3 product, while customers in the US will be able to access Klarna’s Pay in 4 product. 

These products enable customers to pay for their purchases in three or four instalments over a two-month period.

The retailer currently offers Klarna’s pay later service to its customers in Germany, which gives customers up to 14 days to pay after their order has been delivered. 

“At Klarna, we are delighted that A&F Co is part of our global portfolio of retail partners,” said Michael Rouse, chief commercial officer at Klarna. 

“Our continued partnership is based on a shared vision that the future of retail consists of a high touch shopping and payment experience, which will not only drive engagement and reach, but also build customer loyalty.” 

Matt Weger, CIO at Abercrombie & Fitch, added: “We aim to provide engaging, seamless brand experiences from product discovery to checkout and fulfilment, and adding Klarna — which has already seen success with our customers in Germany — supports that goal.”

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