Wesleyan Bank has strengthened its management team with the appointment of Simon Welling (pictured above) as its director of sales and marketing.
Simon has joined the specialist commercial and personal finance provider from Paragon Asset Finance, where he held the role of sales director.
Simon – who has over 30 years of experience in banking – previously spent over 20 years at Lombard Business Finance, where he held a number of roles, including head of major corporate asset finance and regional indirect sales director.
At Wesleyan, Simon will lead the direct and indirect sales and marketing activities, while overseeing the introduction of new products and value-added services to the bank's customers.
“This is a very exciting period at Wesleyan Bank, and I'm joining a team with the ambition and ability to be a major player in the alternative finance space,” said Simon.
“I'm looking forward to leveraging the significant potential we have in our existing segments, as well as targeting additional revenue streams to drive market share and growth.”
Simon will report to Steve Deutsch, chief executive at Wesleyan Bank.
“Simon will play an instrumental role in the development and delivery of a fully integrated sales and marketing strategy for the business,” said Steve.
“His expertise will prove invaluable in supporting our growing asset finance and long-term loans business in our chosen markets, while maintaining mutually beneficial relationships with our customers and partners.”
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